{"id":20646,"date":"2025-11-10T14:19:13","date_gmt":"2025-11-10T14:19:13","guid":{"rendered":"https:\/\/artsandscience.org\/?p=20646"},"modified":"2025-11-10T14:22:01","modified_gmt":"2025-11-10T14:22:01","slug":"director-of-marketing-blumenthal-arts","status":"publish","type":"post","link":"https:\/\/artsandscience.org\/director-of-marketing-blumenthal-arts\/","title":{"rendered":"Director of Marketing – Blumenthal Arts"},"content":{"rendered":"\t\t

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Director of Marketing - Blumenthal Arts<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Position<\/strong>: Director of Marketing<\/p>\n
Job Type<\/strong>: Full Time<\/p>\n
Salary Range<\/strong>: $77,300 \u2013 $106,300<\/p>\n
Are you looking to make a lasting impact on enriching and improving the lives of the Charlotte community with one of the nation\u2019s largest not-for-profit organizations? At Blumenthal Arts, we believe arts unite and transform lives. By joining our team, you could help continue our mission, inspire the next generation, and be part of our evolution as a national leader with a growing international reputation in presenting and producing.<\/p>\n
Blumenthal Arts seeks a strategic and creative Director of Marketing to drive revenue, audience growth, and brand visibility across its diverse programming. Reporting to the Chief Marketing Officer, this role leads event marketing, campaign development, and audience engagement for Broadway, attractions, concerts, community programs, rentals, and special events.\u00a0<\/p>
The Director serves as Blumenthal\u2019s Broadway marketing lead, managing relationships with producers, tour agents, and national marketing teams to represent the Charlotte market with excellence. This position provides hands-on leadership for the Marketing team, developing integrated campaigns that inspire audiences and deliver measurable results. The ideal candidate is a visionary marketing professional with expertise in live entertainment, strong leadership skills, and a passion for connecting audiences to the performing arts.<\/p>\n
Your impact<\/strong>:<\/p>\n
LEADERSHIP & STRATEGY<\/strong><\/p>\n
\u00b7 Serve as the organization\u2019s Broadway marketing lead, managing show assignments, agent relations, and market-specific strategy.<\/p>\n
\u00b7 Provide day-to-day leadership for Blumenthal\u2019s Event Marketing and Creative Services teams.<\/p>\n
\u00b7 Partner closely with the Communications and Partnerships (CIP) team to align public relations initiatives, storytelling, and institutional messaging.<\/p>\n
\u00b7 Develop marketing plans that align with marketing goals and revenue targets.<\/p>\n
\u00b7 Integrate digital, grassroots, and creative disciplines into cohesive, results-driven campaigns.<\/p>\n
SHOW & EVENT MARKETING<\/strong><\/p>\n
\u00b7 Serve as senior liaison to Broadway producers, agents, and press representatives; manage marketing settlements and post-show reporting.<\/p>\n
\u00b7 Oversee strategy, budgeting, and execution for all Blumenthal-presented events, including Broadway, attractions, concerts, community programs, rentals, and festivals.<\/p>\n
\u00b7 Approve and monitor event marketing plans, ensuring on-brand creative, targeting, and financials.<\/p>\n
\u00b7 Collaborate with Ticketing and Revenue Management on pricing, dynamic adjustments, and on-sale schedules to track sales patterns and audience trends<\/p>\n
\u00b7 Supervise relationships with national and local publicists, broadcast outlets, and press partners.<\/p>\n
CREATIVE & BRAND DEVELOPMENT<\/strong><\/p>\n
\u00b7 Lead the creative team to guide design and creative production for all campaigns and brand moments.<\/p>\n
\u00b7 Ensure campaign materials reflect Blumenthal\u2019s brand, tone, and visual standards.<\/p>\n
\u00b7 Collaborate closely with other departments to maintain a consistent brand presence across digital and traditional channels.<\/p>\n
\u00b7 Strengthen Blumenthal\u2019s brand presence in regional and national media markets.<\/p>\n
AUDIENCE DEVELOPMENT & COMMUNITY PROGRAMS<\/strong><\/p>\n
\u00b7 Oversee promotional and audience development initiatives, including Club Blume, Out on the Town, and other social programs.<\/p>\n
\u00b7 Partner with the Community Impact and Education teams to align messaging and shared goals.<\/p>\n
\u00b7 Identify opportunities to engage new audiences through partnerships, grassroots marketing, and cultural collaborations.<\/p>\n
DATA, ANALYTICS & INNOVATION<\/strong><\/p>\n
\u00b7 Collaborate with the ticketing and revenue management teams to monitor campaign performance, ticket trends, and ROI.<\/p>\n
\u00b7 Utilize data and reporting to refine targeting, creative, and spend allocation.<\/p>\n
\u00b7 Stay current on Broadway and live-entertainment marketing trends, leveraging insights to evolve Blumenthal\u2019s strategy.<\/p>\n
TEAM LEADERSHIP & COLLABORATION<\/strong><\/p>\n
\u00b7 Supervise all marketing team members.<\/p>\n
\u00b7 Foster a collaborative, high-performing team culture on creativity, accountability, and shared success.<\/p>\n
\u00b7 Mentor team members to develop their strategic, creative, and leadership capabilities.<\/p>\n
\u00b7 Work cross-functionally with Ticketing, Development, Education, Partnerships, and Executive teams to ensure alignment.<\/p>\n
Who We Are:<\/strong><\/p>\n
For 31 years, Blumenthal Arts has been presenting the best of Broadway which has established us as a top-ten touring market. Along with hosting and investing in Tony Award-winning Broadway, we shape the future of arts through new and original works we help produce and by nurturing artists. We support local artists, like our award-winning Slam Charlotte poets, Blumenthal Fellows, and 16 resident companies that share our stages.<\/p>
We present the Charlotte International Arts Festival and innovate with cutting edge immersive projects. We infuse more than $80 million annually into our local economy and ensure access through our Arts For All Access Grants, which serve thousands of individuals each year with free and subsidized tickets and programs.<\/p>\n
We are a diverse team of leaders, innovators, transformers, and collaborators who believe in the inspirational and uniting spirit of the arts. Our mission to use the arts as a catalyst for education, community connectedness, and economic growth drives our work. Our team infuses skills from various backgrounds and industries to continue to provide art excellence to the Charlotte community.<\/p>\n
Why Join Us:<\/strong><\/p>\n
We prioritize our employees\u2019 well-being by offering a comprehensive benefits package that not only includes competitive compensation but also emphasizes work-life balance. Our employee-forward approach fosters an environment where individuals can thrive both personally and professionally.<\/p>\n
Our benefits package includes:<\/strong><\/p>\n
\u00b7 Medical insurance with no-cost premium for employee only coverage, plus FSA and employer-funded HRA options<\/p>\n
\u00b7 Paid vacation, sick leave, and holiday time to recharge with your loved ones<\/p>\n
\u00b7 Life Balance Reimbursement up to $125 a month for qualifying expenses such as transportation, parking, and wellness-related memberships<\/p>\n
\u00b7 Flexible schedules<\/p>\n
\u00b7 Complimentary tickets<\/p>\n
\u00b7 Vision and dental insurance<\/p>\n
\u00b7 Retirement savings with a 3% employer match to help secure your future<\/p>\n
\u00b7 And more!<\/p>\n
Skills You\u2019ll Bring:<\/strong><\/p>\n
\u00b7 Bachelor\u2019s degree in marketing, advertising, communications, or related field<\/p>\n
\u00b7 At least 10 years of progressive marketing experience, including at least 5 years in a supervisory role.<\/p>\n
\u00b7 Proven success leading marketing for Broadway tours, performing arts centers, or live entertainment.<\/p>\n
\u00b7 Strong understanding of media buying, publicity, digital integration, and audience segmentation.<\/p>\n
\u00b7 Exceptional leadership, collaboration, and communication skills.<\/p>\n
\u00b7 Creative problem-solver with strong financial acumen and experience managing complex budgets.<\/p>\n
\u00b7 Passion for live performance, storytelling, and community engagement.<\/p>\n
\u00b7 Visionary and detail-oriented leader with a deep understanding of Broadway and touring markets.<\/p>\n
\u00b7 Inspires collaboration and creative excellence across departments.<\/p>\n
\u00b7 Analytical and strategic thinker with a results-oriented mindset.<\/p>\n
\u00b7 Calm, confident presence under pressure with exceptional organizational skills.<\/p>\n
Apply HERE<\/a>.<\/strong><\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<\/div>\n\t\t<\/body>","protected":false},"excerpt":{"rendered":"
Director of Marketing – Blumenthal Arts Position: Director of Marketing Job Type: Full Time Salary Range: $77,300 – $106,300 Are…<\/p>\n","protected":false},"author":18,"featured_media":4088,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-fullwidth.php","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[49],"tags":[],"class_list":["post-20646","post","type-post","status-publish","format-standard","has-post-thumbnail","category-job-opportunities"],"menu_order":0,"_links":{"self":[{"href":"https:\/\/artsandscience.org\/wp-json\/wp\/v2\/posts\/20646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/artsandscience.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/artsandscience.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/artsandscience.org\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/artsandscience.org\/wp-json\/wp\/v2\/comments?post=20646"}],"version-history":[{"count":4,"href":"https:\/\/artsandscience.org\/wp-json\/wp\/v2\/posts\/20646\/revisions"}],"predecessor-version":[{"id":20650,"href":"https:\/\/artsandscience.org\/wp-json\/wp\/v2\/posts\/20646\/revisions\/20650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/artsandscience.org\/wp-json\/wp\/v2\/media\/4088"}],"wp:attachment":[{"href":"https:\/\/artsandscience.org\/wp-json\/wp\/v2\/media?parent=20646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/artsandscience.org\/wp-json\/wp\/v2\/categories?post=20646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/artsandscience.org\/wp-json\/wp\/v2\/tags?post=20646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}